Cyber-bullying has become a major problem among teens in recent years. Now a New York City production company is partnering with Oneida County Middle and High School students to spread positive messages through the internet. As our Andrew Sorensen tells us, the video is already making an impact at the school where they shot it.

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VERNON, N.Y. -- What's the next groovy thing at Madison-Oneida BOCES? Stopping the ever-evolving world of bullying.

"Now, Facebook and Twitter and all this stuff, there's no escaping it," Groovy Project Producer Jennifer Maloney-Prezioso said after the project’s release Tuesday.

Kids say social media is becoming a growing source of negativity.

Madison-Oneida BOCES student Shimaya Poole cited, "Facebook gangsters, everybody all wants to gang up on Facebook."

"That idea of people pointing the finger at social media just made me say, 'What could we do if we took it and switched it?'" Maloney-Prezioso said.

Maloney-Prezioso wanted the Groovy Project to make social media a positive experience for kids. She chose NateKid to write new lyrics to the anti-racism song "Out of the Darkness" by Friend and Lover to make it an anti-bullying song.

"It was written to be empowering and it was written to initiate kids to be the best kids that they can be," he said.

Some of the 50 Madison-Oneida BOCES students in the video learned those lessons before the video even hit YouTube.

Like Gabriella Titus, who said, "We need to take more steps in the positive direction towards it and we really need to realize that our words hurt."

"Nobody should be bullied, everybody should have the right to do everything that they want to do, and have the freedom that they want," added Poole.

So a song about making the world a better, groovier place looks like it can succeed in making the internet a little bit of a better place, too.

To view the video, visit www.youtube.com.